Some may consider content the core of any successful digital marketing efforts. Whether it’s increasing your audience reach, attracting more visitors to your website, or engaging your users with your content, content is the spotlight. But with so many content types available today, how can one define which works?
5 Types of Content That Drive Traffic and Engagement
This blog reveals five types of content that drive traffic and engagement and what you should know about them. You can read these types of blog posts or watch these types of videos to get inspired and take action. These content types can become a solid foundation for building effective touchpoints with your audience.
Informational and Practical Blog Posts
Regarding the type of content that can drive traffic, posts have to be one of the most all-around formats available. Solutions seeking to answer questions asked by audiences are searched for by search engines, and that chance is yours. It is also okay to write about the issues that concern your readers. With proper research and writing, you can capture their curiosity and present your brand as the go-to authority in your industry.
To get the best results, one should create strong and well-researched blogs that cover all the topics of interest and match the keywords. For instance, it is often very effective to write something like a “How to” or “Top 10 tips” kind of post because it brings talent to the readers’ lives. Additional credit if you use data, images, and a call to action!
Videos That Tell Stories
Videos are about to become the most popular form of internet content, and platforms like YouTube, TikTok, and Instagram Reels are already ruling the market. Why? Videos are always more effective in relaying information and engaging the viewers’ emotions.
Storytelling is one of the most essential strategies anyone can use, especially regarding videos. Whether revealing your company’s work process, producing and posting informative animated videos, or showing your customers’ success stories, storytelling tightens the bond. If the video is made well and has an appeal that targets the viewer’s pain, fixes, or answers frequently asked questions, a video tends to perform better than plain text.
Infographics That Help To Understand Complicated Data
Infographics combine value and visual appeal in one easily shareable click. They simplify information or even concepts to an extreme degree by not only presenting them in a graphic format but also in a simple, viewing-distance manner. This makes them ideal for the audience who wants brief, on-the-go overviews.
Topics that are best represented using infographics include statistics, timelines, processes, and contrast. For instance, developing a concept of ‘The Evolution of Social Media Marketing’ would interest all categories of audiences. As visuals are more likely to be seen in the newsfeed, which is filled with numerous other pieces of content, infographics are thereby more shareable on sites like Pinterest, LinkedIn, or Instagram.
Social Media Posts That Spark Conversations
LinkedIn, Instagram, and Twitter are significant platforms for targeting and posting engagement-based content. However, uploading carelessly will not work if you want to engage the audience in the most profound sense of the word. Don’t think high-performing social media content is well-chosen visuals or popular hashtags; instead, it invites people to engage.
Anchored surveys, questions, and stories compel your audience to answer, thus making the entire process interactive. For example, in the post, “Which marketing tool can you imagine your life without?” Tell us in the comments!” promotes immediate, brief, and minimal involvements of users. In the same way, memes, inspiring quotes, and timely, trend-led posts are another post type that, with little difficulty, can resonate with an audience.
Evergreen Content That Does Not Fade with Time
Some businesses can avoid seeking trends by creating content that will be popular with the public and thrive in the market. Evergreen content is content that can be relevant for years and will be a good contributor to traffic for some time. Examples include FAQs, Complete Guides, how-to guides, and an information section.
Evergreen content secures a database of materials that are always useful and valuable for your audience. For instance, a blog post titled ‘Best SEO Practices for Beginners’ will still receive traffic from learners over and over, as SEO remains a crucial service that every marketer requires in his practice.
When creating evergreen content:
- Avoid keyword targeting as much as possible and focus on the topics that won’t fade with time.
- Ensure you revise the content regularly because the business information constantly changes.
- Employ internal links to direct the readers to other related articles within your website.
How to Choose the Right Content for Your Audience
The decision on which content type deserves your attention is related to the choice of goals and audience preferences. If you want to draw attention, the videos and social media content focus on it best. However, if your goal is to build long-term relationships with customers and engagement, blogs and other evergreen content are more suitable for this purpose.
Use Google Analytics to see your current traffic and audience and what engages the most. It is advisable for any person producing instructional videos not to be afraid to try new formats or even shift to other media altogether, knowing fully well that what may be effective for one audience may not be effective for another.
Lastly, including a variety of content is the perfect way to prepare to address different levels of an audience while gaining the best outcomes. Combining video content with blogs or infographics accompanied by a massive social media promotion maximizes the effort.
Conclusion
Content is not just words or graphics; it is communication of users’ needs. From blogs and articles to videos and guides and everything in between, each content type has a valuable role in growing total visitation and engagement.
Think about any niches and try to use these five content types. Analyze the results of your attempts with the audience. If correctly set and implemented, your content can become the key driving force behind your brand’s growth.
